Going viral is easy.
Capturing value from it isn’t.
You don’t need to be exceptional — you just need to recognize patterns.
Try this: open Instagram, and instead of scrolling for entertainment, scroll to study.
Pay attention to:
What makes you stop. Note the “stop-scrolling content.”
The audio choices. Are they random or aligned with the content? (This is your packaging.)
Templates. How many reels follow a reusable format that communicates the same idea with different visuals?
Do this for 10 minutes and you’ll quickly see what “viral-ready” content looks like.
And yes — you can copy the formula. That’s exactly how I created these viral reels:
2. Why Capturing Value Is Hard
Let’s assume you can recreate a viral video. You post it. It hits millions of views.
Great — but where’s the money?
Here’s the uncomfortable truth from my stats:
Instagram - Analytics
Did you noticed something?
28,000,000 views → 78,000 profile visits → 1,300 followers (actually ~900 after churn) → Website visits: 220 → Sales: 0
Why?
Because I optimized for virality (>1,000,000) instead of solving a real problem for real people (>1,000).
Viral attention ≠ meaningful attention.
Viral views ≠ customers.
Viral dopamine ≠ income.
3. What I’m Doing Now
I’m shifting from “content for millions” to content for my 1,000 true fans.
My new approach:
Find three profiles my ideal customers follow.
Re-create their best-performing content with my own ideas and perspective.
Track results → refine → repeat.
It’s less glamorous but far more effective.
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